I thought I'd open this up, to see what you can come up with.
From Scott Will, Merch officer
"50-60 words is the space, so it's not a novel, but enough to give a short overview about the characters....
By "fictional perspective", I mean it should be written as if the characters are real. For example, it shouldn't say "Stormtroopers wear vacuformed ABS plastic armor held together with snaps, velcro and elmers glue", but rather "Imperial issue Stormtrooper armor, made from blaster resistant polymer blah blah blah". You get the idea."